If you’re like many people wondering how to build a website for business and make money, then you are definitely in the right place. Even if you’re financially challenged and have no money to invest, don’t worry the strategy we will discuss today requires no money to get started. The only investment required is time and effort on your part, if you can commit to those things, let’s get into it.
Below, you will see the concepts we are going to breakdown in this article and how you can use this simple method to build a website for your business with no money needed.
- What is the primary Purpose of your business?
- Figure out a domain name for your site
- Choose a web host for your site
- Build your unique pages and content
- Market your website
- Update, maintain, provide awesome user experience
What’s Your Purpose?
Sure, there are lots of tools that allow anyone to build a website with basically no skills required. However, I highly recommend spending a good amount of time identify the purpose of your business before building out your website. Typically, a business website is built and branded with the intention of communicating the types of products and services it offers to the market.
A business website doesn’t have to offer only products and services which are branded to that specific business, they can offer products and services as an affiliate for other businesses as well their own branded products. As long as they are in the same industry and the products and services help solve problems for clients, it only increases the chances of making more money.
Once visitors land on your business website, it’s important they quickly get a good sense of what your business has to offer so they know if they are in the right place or not. With that said, it’s very important to make sure you don’t rush the process of selecting the domain name for your business website.
How To Choose a Domain Name
What is a domain name, and how do I choose one for my business website? I will answer this question and give you a better understanding of how to select a domain name to increase your visibility online and help your business reach its target audience.
Think of a domain name as a unique address that allows people to find your website when searching the web. A simple domain name can mean the difference between getting lost in cyber space or having a successful web presence. Here are some key points to keep in mind when deciding on your domain name.
A domain name can help build your brand: If your business name is Affiliate Marketing Support, it would be safe to assume your company provides support for affiliate marketers who need it right? Exactly, so if you provide those services and decide to use the domain name affiliate marketing support.com, it would be a great domain name if it were still available.
It can allow people to find you easily: Again, if the goal is to attract visitors to your website a domain name which can easily be remembered will certainly help your chances of gaining more visitors. If you look at our original example of Affiliate Marketing Support, it is a short and easy name to remember, especially if you need those services. Try to avoid longer and complicated names, as it makes it more difficult for people to remember and may hurt your chances of being found easily on the web.
Avoid special characters @ all costs: You want the domain name you select to be easy to spell and not confuse people looking to find your site. It may look cool to have special characters or misspelled words to create a unique name, but it really hurts your visibility and the ability to gain more exposure.
Don’t think short term: A serious business website should be built to last long-term, so the domain name should be something which can as last long term and still be able to fit the description of the business. For example, Affiliate Marketing Support provides support to affiliate marketers. In the future if they decide to provide support to small business owners with store fronts, then the name would really make no sense and become confusing to people.
What Are Your Hosting Needs?
In the process of building your business website you have a pretty good idea of what you are expecting your website to provide, and how you would like it to operate and serve people. The type of business operation and skill level the business owner can determine what hosting option to secure for the site.
For beginners staring out and building a business site for the first time, I recommend staying away from options that require a lot of hands of control and limited support and service. There are many options to pick from, so it is important to do some research and find the best fit for your business. Checkout this article for in-depth information to help you fin the right host.
I personally want to focus on my content creation and have less to do with the technical aspect of my website, I have chosen to build my website on an awesome platform which provides training, hosting, keyword research tool, website builder, affiliate programs, community support and many other benefits. I must say it works out well for me, but you can decide what the best option is for you.
Build Your Pages & Content
Like we said earlier, your business website is is yours to build as you choose. Your website pages and the content they display should be a reflection of your brand and the products and services you intend to offer visitors.
You can have as many or as little pages as you would like on your site, and there are tons of themes available to design your website. My advise is not to spend too much time on layout and design features in the early stages, rather invest more of your time into content creation around helping your audience.
I remember when I started building my website, I was so focused on everything other than content because I wasn’t confident in my skills as a blogger or writer. With the help of mentors and training on the platform I mention earlier, I quickly started looking to create as much content as could that could benefit others when they visit my site or run across my content.
No one is an expert in everything. In my opinion, one of the keys to providing quality content is doing great research to find out as much as you can about the topic you are writing about. Sharing information and networking is a way to pass and gain knowledge with others, just remember to give credit to sources as much as possible.
Market Your Website
No matter what industry you decide to start your business in, marketing you business is necessary. If you decide to teach other people how to build a business website, you could make money for providing a service to them. However, if no one knows about your business because you never told anyone, chances are your business will fail and you will make no money.
Today, there are so many options when it comes to marketing online. When you’re looking at marketing your website you can consider free or paid methods. Some businesses can afford to throw more fuel on the fire in the beginning, spending cash on advertising can be a good idea as long as they understand how paid ads work.
There are other ways to market your business website like SEO, social media, word of mouth, and even prizes for actions. Sometime this strategy may take a bit longer to build momentum and really start generating the consistent flow of traffic your business needs or desires. As long as you continue working hard with good intentions, your business will take off no matter what strategy you choose.
Maintain And Update Website
Have you ever landed on a website and though to yourself…man, when was the last time this site was updated? It lacks design and is very uninviting even if it may have valuable information on it. You don’t want that to be the feeling your business website gives off to visitors.
We’ve talked about the different businesses and what they may offer on their business website, there are a wide-range of design themes that can allow a website to look very professional with little tech experience required. There are many drag and drop website builders which make it easy for newbies who want to add a personalize touch anytime they want.
Updating other aspects like blog content, discounts, lists, case studies, and much more are common for websites that continue to grow and provide value to visitors. In my opinion, it is good business practice to set aside time to compare your website and services to your competitors and see if there is a way to improve and stay ahead. Obviously, this wouldn’t be something you want to do daily, rather quarterly, semi-annually, or annually depending on other factors.
If you have thought about building a website for business, I hope you understand there are certain step that are mandatory to build a solid foundation. However, it isn’t rocket-science and anyone can be successful in this venture if the dedication, consistency, and focus is present. I’m curious, have you ever attempted to start a business website? Is it still active, and what was your process like in the beginning?
Thanks again for checking out this article, I hope it was helpful and I look forward to hearing from you soon!